Victory over Wear and Waste! Carhartt advertisement (1944)

Ad copy reads:
“Carhartt’s famous Master Cloth work clothes meet war time needs with the same high quality and comfort fit that have spelled extra value for America’s workers for over a half century. There’s victory, too, in every Carhartt work front uniform- victory over wear and waste! You can always work in extra comfort when you work in Carhartt’s. They’re built roomier and really fit – backed by three generations of the Carhartt family … a family that has stood squarely behind American labor for over 50 years.”
Found in Popular Science Magazine, June, 1944.

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