KangaROOS Rippers advertisement (1984)



Ah yes, KangaROOS! My all time favorite athlete, Walter Payton, represented ROOS back in the day, so I had to get white ROOS cleats for baseball and football. What’s up with that ad copy? “For men, women, kids of all kinds. For fun.” Not mentioned in the copy is that back in the day, the ROOS velcro pockets were rumored to be the ideal storage spot for cocaine and it was an urban legend that wearing ROOS was an indicator to the rest of the world that you were ‘holding”. Such was not the case at my Catholic school’s 4th grade class.

They should remake these- the hipsters of the world would eat these Rippers up!

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